In Washington, DC, Gentlepeople are being asked: “sit your lazy butt in a non-priority seat if you’re a non-priority rider.” A direct approach, but hopefully quite effective.
Metro, Washington’s transport authority, has launched a full-fledged campaign with ads at stations and in trains, with pamphlets and even a recorded announcement to remind people that priority seats should go to - ahem - those that need them (common sense, we would like to think).
A little moving picture - a la aeroplane security demonstration - has been created by Metro to highlight “customer etiquette, including priority seating, and safety tips”:
Source: DC Transportation Examiner, Metro, Washington Post
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